E-LEARNING COURSE ON MEMBERSHIP STRATEGIES FOR EBMOs
Employers and Business Member Organizations (EBMOs) must be representative of the different segments of the private sector to voice the employers' standings and be able to influence socio-economic policies. Large membership is the result of wellfunctioning EBMOs, providing for high quality services for members and exerting strong policy influence. To achieve this virtuous circle, one condition is to implement an efficient membership strategy, which conceptualize, plans and directs EBMOs' actions to properly attract, retain, expand and engage members. This is even more urgent in time of economic uncertainties, when companies may struggle to identify the benefits of adhering to or engaging with collective bodies and be inclined to leave organizations for which the value of membership is not compelling.